- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 16.99
Quantity: 1 available
Add to basketItem description from seller
Paperback. Why do some mobile apps win our time and attention, whilst most fade into obscurity?In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the "Mobile Mindset".It is a framework of behaviours spanning five crucial levels: 1) Seeing differently2) Proving promises fast3) Obsessing about the funnel4) Treasuring every detail5) Navigating a non-mobile organisation.Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives. Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9791224328421
- Title
- Pocket Winners (Paperback)
- Author
- Ivo Weevers
- Publisher
- Ivo Weevers
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9791224328421
In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?
In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the “Mobile Mindset”.
It is a framework of behaviours spanning five crucial levels:
1) Seeing differently
2) Proving promises fast
3) Obsessing about the funnel
4) Treasuring every detail
5) Navigating a non-mobile organisation.
Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).
Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives.
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
|---|---|---|
| First item | £ 37.00 | £ 37.00 |
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ABC BOOKS LIMITED
10 John Street
London, United Kingdom WC1N 2EB
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