Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good

David J. Linden

ISBN 10: 1851688242 / ISBN 13: 9781851688241

Published by ONEWorld Publications, 2011

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00058130961

Synopsis:

Award-winning neuroscientist David J. Linden explains how new research has deciphered how and when pleasure takes control of the brain - and when it won't let go. He illuminates how behaviours that lead us to ecstasy can just as easily become compulsive: why are nicotine and heroin addictive while LSD is not? why has the search for safe appetite suppressants failed? This eminently enjoyable and provocative book delves beyond what we like into why we can't stop ourselves from liking it - even when we think we can.

About the Author: David J. Linden is Professor of Neuroscience at Johns Hopkins University School of Medicine in Maryland, USA. The author of more than ninety scientific papers and the acclaimed book The Accidental Mind, he also serves as editor-in-chief of the Journal of Neurophysiology.

Bibliographic Details

Title: Pleasure: How Our Brains Make Junk Food, ...
Publisher: ONEWorld Publications
Publication Date: 2011
Binding: Soft cover
Condition: Acceptable