Pleasure Boats in France: A Strategic Entry Report, 1997
Published by Icon Group International, Inc.
- Used

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
£ 7.59
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Add to basketItem description from seller
Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0741808838I3N01
- Title
- Pleasure Boats in France: A Strategic Entry Report, 1997
- Author
- Inc Icon Group International
- Publisher
- Icon Group International, Inc.
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Unknown
- ISBN 10
- 0741808838
- ISBN 13
- 9780741808837
- Item weight
- 1.01 pounds
"Synopsis" may belong to another edition of this title.
Excerpt. © Reprinted by permission. All rights reserved.
This report helps executives evaluate strategic investment and entry alternatives in France. In order to evaluate France, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of France along these lines. Throughout the discussion, literally hundreds of statistics on France are benchmarked against regional and global averages. The reader can thus quickly understand where France fits into the regional and global perspective. The report first investigates the economic fundamentals affecting France. These fundamentals are the source for France's latent demand. Then, the subsequent chapters detail France's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in France, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in France (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize France's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping France's current potential.
"About the title" may belong to another edition of this title.
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