Platform Revolution: How Networked Markets are Transforming the Economy--and How to Make Them Work for You

Geoffrey G. Parker and Marshall W. Van Alstyne and Sangeet Paul Choudary

ISBN 10: 0393249131 / ISBN 13: 9780393249132

Published by WW Norton and Co, 2016

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Bibliographic Details

Title: Platform Revolution: How Networked Markets ...

Publisher: WW Norton and Co

Publication Date: 2016

Binding: Hardcover

Condition: Used; Very Good

About this title

Synopsis:

"Platform Revolution...is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." The European Magazine

Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins- except traditional taxi companies, which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, the authors explain how entrepreneurs-and traditional companies- can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

Review:

"Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You'll be glad you did." --Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age

"Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors present and future. I think it's an easy call." --Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age