Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

Gary W. Selnow

ISBN 10: 0899302084 / ISBN 13: 9780899302089

Published by ABC-CLIO, 1987

About this Item

This item is printed on demand. New copy - Usually dispatched within 5-9 working days 642. Seller Inventory # C9780899302089

Bibliographic Details

Title: Planning, Implementing, and Evaluating ...

Publisher: ABC-CLIO

Publication Date: 1987

Binding: Hardback

Condition: New

About this title

Synopsis:

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

About the Author:

GARY W. SELNOW is Professor of Communication at San Francisco State University and the develomsr of America's Voice, a nation-wide program using television and the Internet to air the political views of American voters. He is the author or editor of six books, including Society's Impact on Television (Praeger, 1993) and High-Tech Campaigns (Praeger, 1994).