Planning, Implementing, and Evaluating Targeted Communication Programs
Language: English
Published by Quorum Books, 2000
- Hardcover
- New
Condition: New
£ 91.48
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and prac.
Seller Inventory # 447103257
- Title
- Planning, Implementing, and Evaluating Targeted Communication Programs
- Author
- Selnow, Gary W.|Crano, William D.
- Publisher
- Quorum Books
- Publication year
- 2000
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899302084
- ISBN 13
- 9780899302089
This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
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About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 16 to 45 business days | 16 to 45 business days |
|---|---|---|
| First item | £ 41.39 | £ 41.39 |
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