Planning Focus Groups

Language: English

Published by Sage Publications, 1997

076190817X / 9780761908173

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.

Seller Inventory # 9780761908173

Title
Planning Focus Groups
Author
David L. Morgan
Publisher
Sage Publications
Publication year
1997
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
076190817X
ISBN 13
9780761908173
Item weight
322 grams
Dimensions
254x178x9 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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