Planning Focus Groups
David L. Morgan
Sold by THE SAINT BOOKSTORE, Southport, United Kingdom
AbeBooks Seller since 14 June 2006
New - Soft cover
Condition: New
Quantity: Over 20 available
Add to basketSold by THE SAINT BOOKSTORE, Southport, United Kingdom
AbeBooks Seller since 14 June 2006
Condition: New
Quantity: Over 20 available
Add to basketThis item is printed on demand. New copy - Usually dispatched within 5-9 working days 348.
Seller Inventory # C9780761908173
Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
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