Planet Google: One Company's Audacious Plan to Organize Everything We Know
Language: English
Published by Free Press, 2009
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 4.09
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Add to basketItem description from seller
After one of the most successful IPOs in history, Google set forth on an incredible, audacious new strategy for its future--a vision so bold, large-scale, and controversial, that the company has worked very hard to keep it totally under wraps. Neither The Search nor The Google Story, both successful books about the company, included any information about this new vision the business has for itself. The business world and the large community of those interested in web issues have been desperately trying to understand what Google is up to, because they know that Google is the arbiter of the future of the web, and really of computing altogether. Randy Stross has achieved unprecedented access to the Google headquarters and top management, including notoriously close-to-the-vest CEO Eric Schmidt, as well as to a wide range sources who have worked with Google or monitored its activities. In this book he will reveal for the first time the astonishing scale and scope of what Google is setting out to accomplish, including such potentially disruptive initiatives as free downloadable software, which could put providers like Microsoft out of business, and Google Earth satellite technology, which is rapidly mapping the entire surface of the Earth in high-powered detail. Stross explores the profound implications of these plans, not only for the business world, but for our culture at large.…
Seller Inventory # 00083074412
- Title
- Planet Google: One Company's Audacious Plan to Organize Everything We Know
- Author
- Randall Stross
- Publisher
- Free Press
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1416546960
- ISBN 13
- 9781416546962
"In this spellbinding behind-the-scenes look, Stross leads readers through Google's evolution...the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).
Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world's information," including its users' most personal information. New York Times columnist Randall Stross provides a lively tour through Google's flurry of new information gathering initiatives. Will Google stay true to its famous "Don't Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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