How not to Plan
Language: English
Published by Matador, 2018
- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
AbeBooks seller since July 18, 2022
Condition: Used - Very good
£ 21.92
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # Happ-2026-08-06-0695e37c
- Title
- How not to Plan
- Author
- APG Ltd
- Publisher
- Matador
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1789014506
- ISBN 13
- 9781789014501
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
"Synopsis" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 4 to 14 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 11.16 | £ 15.46 |
Payment methods
Store description
Seller's business information
Hamelyn Technologies
C. de los Llanos de Jerez, 1
Coslada, Madrid, Spain 28823
Terms of sale
Company Name: Hamelyn Technologies, S.L.
TAX IDENTIFICATION NUMBER: B-01658244
Registered office: C. de los Llanos de Jerez, 1, 28823 Coslada, Madrid
Intra-Community VAT number: ESB01658244
Returns:
C. de los Llanos de Jerez, 1, 28823 Coslada, Madrid.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Hamelyn, Madrid, Madrid, Spain, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All shipments will have tracking number, however, free shipments will not provide tracking information.
Urgent shipment to any point of peninsular Spain with guaranteed delivery in 24/48 working hours.
Shipping to autonomous cities, Canary Islands and Balearic Islands with delivery in 2-7 working days.
Shipments to Europe with delivery in 2-10 working days.
Shipments outside Europe with delivery in 5-20 working days.