PlaceBranding Experiences Perspectives from Intellectual Property Owners, Users and Lawyers
Language: English
Published by Edward Elgar, 2024
- Hardcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 156.96
Quantity: 2 available
Add to basketItem description from seller
336 pages. 9.25x6.12x0.94 inches. In Stock.
Seller Inventory # __1035311062
- Title
- PlaceBranding Experiences Perspectives from Intellectual Property Owners, Users and Lawyers
- Author
- Ng, Catherine W. (Author)/ Adebola, Titilayo (Author)/ Brown, Abbe E.l. (Author)
- Publisher
- Edward Elgar
- Publication year
- 2024
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1035311062
- ISBN 13
- 9781035311064
- Item weight
- 0.63 kilograms
The book presents three place-brands as case studies: ‘Scotch Whisky’-branded whiskies, ‘Napa Valley’-branded wines, and ‘Coffee Kenya’ figurative mark branded coffees. Each of the selected case studies offers a different perspective due to their legislative history and the time at which the place-brand received legal recognition. Chapters include analyses from those working within the industries: traders who use place-brands, lawyers who protect them, marketers who promote them, consumers who rely on them to buy goods, and academics who study them.
Place-Branding Experiences is a valuable resource for traders, marketers, policy makers, and students, academics as well as practitioners of law and marketing in exploring the impact place-branding can have not only on the sectors of industries so branded, but also on the broader regional economies. It advances important lessons from the diverse realities of successful place-brands.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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