Place-Branding Experiences: Perspectives from Intellectual Property Owners, Users and Lawyers
Language: English
Published by Edward Elgar Publishing, 2024
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 148.98
Quantity: 3 available
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- Title
- Place-Branding Experiences: Perspectives from Intellectual Property Owners, Users and Lawyers
- Publisher
- Edward Elgar Publishing
- Publication year
- 2024
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1035311062
- ISBN 13
- 9781035311064
The book presents three place-brands as case studies: ‘Scotch Whisky’-branded whiskies, ‘Napa Valley’-branded wines, and ‘Coffee Kenya’ figurative mark branded coffees. Each of the selected case studies offers a different perspective due to their legislative history and the time at which the place-brand received legal recognition. Chapters include analyses from those working within the industries: traders who use place-brands, lawyers who protect them, marketers who promote them, consumers who rely on them to buy goods, and academics who study them.
Place-Branding Experiences is a valuable resource for traders, marketers, policy makers, and students, academics as well as practitioners of law and marketing in exploring the impact place-branding can have not only on the sectors of industries so branded, but also on the broader regional economies. It advances important lessons from the diverse realities of successful place-brands.
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Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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