Pitch Invasion: Adidas, Puma and the Making of Modern Sport

Smit, Barbara

Published by Penguin, 2007
ISBN 10: 0141023686 / ISBN 13: 9780141023687
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Synopsis:

Unlacing the story of how sport became so full of money ...

Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry.

Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

Review: Destined to be one of the sports books of the year ... Like Dynasty rewritten by Le Carre. -- Metro

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Bibliographic Details

Title: Pitch Invasion: Adidas, Puma and the Making ...
Publisher: Penguin
Publication Date: 2007
Binding: Paperback
Book Condition: Used; Good

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Smit, Barbara
Published by Penguin Books (2007)
ISBN 10: 0141023686 ISBN 13: 9780141023687
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Barbara Smit
Published by Penguin Books Ltd, United Kingdom, London (2007)
ISBN 10: 0141023686 ISBN 13: 9780141023687
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Book Description Paperback. Condition: Very Good. Unlacing the story of how sport became so full of money . Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today's world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas's recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001334080

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Published by Penguin UK 2007-08-24 (2007)
ISBN 10: 0141023686 ISBN 13: 9780141023687
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Book Description Paperback. Condition: Very Good. Item is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing as they may be missing. Photos are stock pictures and not of the actual item. Seller Inventory # DS-0141023686-2

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Published by Penguin Books (2007)
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