Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers
Language: English
Published by 9 INCH marketing March 2018, 2018
- Softcover
- Used
Seller: Firefly Bookstore, Kutztown, PA, U.S.A.Firefly Bookstore
AbeBooks seller since May 24, 2017
Condition: Used - Very good
£ 6.17
Quantity: 1 available
Add to basketItem description from seller
Firefly sells new and used books through our store front. We try to add a detailed description to as many titles as possible. If you have questions regarding this title, please contact us. Photos available on request.
Seller Inventory # 430184
- Title
- Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers
- Author
- Stan Phelps,David J. Rendall
- Publisher
- 9 INCH marketing March 2018
- Publication year
- 2018
- Condition
- Used Very Good
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 0984983899
- ISBN 13
- 9780984983896
- Series
- Book 2 of 2: Pink Goldfish 1.0 and 2.0
- Seller catalogs
- Business/Sales & Marketing
Ready to Stand Out in a Sea of Sameness?
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.
Pink Goldfish is broken into three main sections:
Section I outlines the “Why”
It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We’ll show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the pink goldfish where we’ll share the symbolism of the goldfish and the reasoning behind the color pink.
Section II showcases the “What”
We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.
Section III explains the “How”
Here we share the process of finding your own pink goldfish. We delve into the four A’s. The first A is assess, and it involves understanding what makes you weird or weak. The second A is appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is amplify. Amplification is the process of turning up the dial to bring your differentiation to life. The final A is align. Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation.
Praise for Pink Goldfish:
"Don’t hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.”— Daniel Pink, author of WHEN and DRIVE
"Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" — Jay Baer founder of Convince & Convert and author of Hug Your Haters and Talk Triggers
"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." — Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
"Synopsis" may belong to another edition of this title.
Firefly Bookstore
Kutztown, PA, U.S.A.
AbeBooks seller since May 24, 2017
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 4.87 | £ 8.24 |
Payment methods
Store description
Located in downtown Kutztown, we are an independently-owned and operated New and Used bookstore. Started in 2012 by two book aficionados, Firefly Bookstore strives to provide the best in diverse products and customer services. In addition to books on almost any subject, Firefly carries a large range of products including cards, bookmarks, audio books, and family tree charts. Additionally, we have a large tabletop game selection, including board games, dice and card games, and Role-Playing titles. We have a wide selection of puzzles from Pomegranate and others. We have in stock new, each year, a large collection of current year Calendars with 100s of titles and styles to choose from, always discounted. We buy and trade books and games whenever the store is open, and we are looking for material for every section. Store credit can be used on new and used material. We are interested in large purchases, such as collections and estate sales. We are particularly looking for gaming books, metaphysics, history, cooking, science, Pennsylvania history and children's books. For current news and announcements, find us on Facebook at www.facebook.com/fireflybookstore. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us if you have questions regarding our items.…
Specialty
anquitarian, used, NewSeller's business information
Firefly Bookstore LLC
271 West Main Street
Kutztown, PA U.S.A. 19530
Terms of sale
FIrefly Bookstore is a Partnership company currently owned and operated privately by two US citizens.
Address: 271 West Main Street, Kutztown PA 19530, USA
contactus@fireflybookstore.com | 1-484-648-2712
Customer issues can be address through the above contact info
Contact: M. Williams, Co-Owner
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
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If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Firefly Bookstore, Kutztown, Pennsylvania, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
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- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.