Pink Globalization: Hello Kitty's Trek across the Pacific
Yano, Christine R.
ISBN 10: 0822353636 ISBN 13: 9780822353638
Published by Duke University Press Books, 2013
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103251932
Synopsis:
In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
About the Author:
Christine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways, also published by Duke University Press, Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai’i’s Cherry Blossom Festival, and Tears of Longing: Nostalgia and the Nation in Japanese Popular Song.
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Bibliographic Details
Title: Pink Globalization: Hello Kitty's Trek ...
Publisher: Duke University Press Books
Publication Date: 2013
Binding: Soft cover
Condition: Very Good
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Pink Globalization: Hello Kitty's Trek across the Pacific
Published by
Duke University Press Books, 2013
ISBN 10: 0822353636
ISBN 13: 9780822353638
Used
paperback
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