Pictorial Metaphor in Advertising
Forceville, Charles
ISBN 10: 0415186765 ISBN 13: 9780415186766
Published by Routledge, 1998
Used
Paperback
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About this Item
Description:
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR009496829
Synopsis:
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
About the Author: Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Pictorial Metaphor in Advertising
Publisher: Routledge
Publication Date: 1998
Binding: Paperback
Condition: Good