The Physics of Brand: Understand the Forces Behind Brands That Matter
Keller, Aaron; Marino, Renee; Wallace, Dan
Language: English
Published by HOW Books, 2016
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Condition: Used - Very good
£ 4.09
Quantity: 1 available
Add to basketItem description from seller
Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # GWV.1440342679.VG
- Title
- The Physics of Brand: Understand the Forces Behind Brands That Matter
- Author
- Keller, Aaron; Marino, Renee; Wallace, Dan
- Publisher
- HOW Books
- Publication year
- 2016
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1440342679
- ISBN 13
- 9781440342677
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
"Synopsis" may belong to another edition of this title.
About the Author
Renée Marino: Finance, accounting, valuation professional with 30 years’ experience in-house and as a consultant in business valuation, R&D management and as a financial expert witness.
Dan Wallace: Twenty-five years working in advertising, branding and marketing. Dan is an entrepreneur who brings marketing and branding principles to the workplace through products for learning, HR and culture shaping. Has won awards in marketing, HR and fine art.
Capsule: An international design firm based in Minneapolis. Capsule was responsible for the design of Design Matters: Packaging and Design Matters: Logos. Capsule has worked with clients like Patagonia, SmartWool, General Mills, Kenmore, Craftsman, 3M, Medtronic, Target, Best Buy, Coty, and Yakima on design projects in the area of mobile, packaging, retail display, websites, and promotional campaigns. Founded by Aaron Keller and Brian Adducci.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
Payment methods
Specialty
Popular booksSeller's business information
Greenworldbooks
3703 Avenue E East
Arlington, TX U.S.A. 76011
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Greenworld Books, Arlington, Texas, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.