A Physicist on Madison Avenue
Language: English
Published by Princeton University Press, 1991
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 5.54
Quantity: 1 available
Add to basketItem description from seller
Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential buyers, physicist and writer Tony Rothman brings the worlds of the scientist and nonscientist closer together, with amusing and enlightening results. These essays, which bear the mark of Rothman's outspoken humor and dislike for pretense, convey essential ideas to general readers on such topics as the future of the universe, the design of particle accelerators, the intelligent use of statistics, and the making of quality musical instruments. At the same time they provide insight into how the mind of a scientist works, not only in research but also in the "real" world of three-piece suits and mass media. The outlook of physicists, according to the author, often puts them at odds with nonscientists--but Rothman never hides his points of disagreement. In his title essay on being a major magazine editor, he recalls using bell curves and elementary statistics in an attempt to convince the circulation department that fluctuations in sales are unavoidable (despite what they thought). Although Rothman claims that scientists do enjoy playing the role of Faust, the scholar in eternal pursuit of Truth, his essays attest to a scientific interest fully in tune with human concerns.Originally published in 1991.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.…
Seller Inventory # 00096336710
- Title
- A Physicist on Madison Avenue
- Author
- Tony Rothman
- Publisher
- Princeton University Press
- Publication year
- 1991
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0691087318
- ISBN 13
- 9780691087313
Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential buyers, physicist and writer Tony Rothman brings the worlds of the scientist and nonscientist closer together, with amusing and enlightening results. These essays, which bear the mark of Rothman's outspoken humor and dislike for pretense, convey essential ideas to general readers on such topics as the future of the universe, the design of particle accelerators, the intelligent use of statistics, and the making of quality musical instruments. At the same time they provide insight into how the mind of a scientist works, not only in research but also in the "real" world of three-piece suits and mass media. The outlook of physicists, according to the author, often puts them at odds with nonscientists--but Rothman never hides his points of disagreement. In his title essay on being a major magazine editor, he recalls using bell curves and elementary statistics in an attempt to convince the circulation department that fluctuations in sales are unavoidable (despite what they thought). Although Rothman claims that scientists do enjoy playing the role of Faust, the scholar in eternal pursuit of Truth, his essays attest to a scientific interest fully in tune with human concerns.
Originally published in 1991.
The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
"Synopsis" may belong to another edition of this title.
Product Description
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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