Persuasive Presentations : How to Get the Response You Need

Souter, Nick

ISBN 10: 1402748353 / ISBN 13: 9781402748356

Published by Sterling Publishing Co., Inc., 2007

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55816042-6

Synopsis:

Recent research revealed that corporate managers spendas much as 50 percent of their working day preparing, making, or watching presentations. There’s a good reason for that: success in business depends upon your skill at persuading someone to accept your point of view or choose your product and services ahead of any other. Yet many people become tense and fearful at the thought of speaking before a group. This guide and its accompanying CD-ROM will ease presenters’ anxiety. It explains how to gauge the nature of an audience and use that information to select the most effective language, visual support, and style of non-verbal communication. The end result is a memorable, well-argued, and confidently delivered presentation that will help professionals from every field get ahead.

From the Back Cover: Aimed at anyone whose work requires them to influence
colleagues, partners, bosses, employees, suppliers or customers
Employs a systematic approach to persuading others
Reveals how to feel comfortable and confident in front of an audience
Practical tips on how to engage the listener and avoid a message being
distorted by conflicting ideas and prejudices

Bibliographic Details

Title: Persuasive Presentations : How to Get the ...
Publisher: Sterling Publishing Co., Inc.
Publication Date: 2007
Binding: Soft cover
Condition: Very Good