Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Language: English
Published by AMACOM, 2012
- Softcover
- Used
Seller: Jenson Books Inc, Logan, UT, U.S.A.Jenson Books Inc
AbeBooks seller since May 2, 2016
Condition: Used - Good
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The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.
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- Title
- Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
- Author
- Sant, Tom
- Publisher
- AMACOM
- Publication year
- 2012
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 081441785X
- ISBN 13
- 9780814417850
- Edition
- 3rd Edition
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
- attract prospects’ attention and speak to their needs;
- ask essential questions for qualifying opportunities;
- “power up” cover letters and executive summaries;
- overcome “value paranoia”;
- incorporate proof into a proposal;
- and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
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About the Author
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