Persuasion Equation: The Subtle Science of Getting Your Way

Mark Rodgers

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Language: English

Published by HarperCollins Focus, US, 2015

0814434177 / 9780814434178

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How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesUse language strategicallyPerfect the five-step persuasion processGenerate group buy-inMaster organizational politicsFrom crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Seller Inventory # LU-9780814434178

Title
Persuasion Equation: The Subtle Science of Getting Your Way
Author
Mark Rodgers
Publisher
HarperCollins Focus, US
Publication year
2015
Condition
New
Binding
Paperback
Language
English
ISBN 10
0814434177
ISBN 13
9780814434178
Item weight
1 gram

Rarewaves.com USA

London, London, United Kingdom

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