Perspectives on Strategy: Contributions of Michael E. Porter
Language: English
Published by Springer US, 1997
- Hardcover
- New
Condition: New
£ 80.93
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The purpose of this book is to focus on the contribution of one of the most prominent scholars in the strategy field, Michael Porter, from both a practitioner, that is Chief Executive Officer (CEO), perspective, and from a research perspective. Using suc.
Seller Inventory # 458444039
- Title
- Perspectives on Strategy: Contributions of Michael E. Porter
- Author
- Bosch, Frans A. J. van den|De Man, A. P.
- Publisher
- Springer US
- Publication year
- 1997
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0792398955
- ISBN 13
- 9780792398950
Four leading chief executives, two from European multinationals (Royal Dutch/Shell Group and Unilever N.V.) and two from important Dutch public organizations (the Port of Rotterdam and the Ministry of Economic Affairs), were invited to reflect on Porter's contributions to four levels of analysis: (1) business level strategy, (2) corporate level strategy, (3) regional competitiveness and finally (4) national competitiveness.
Against this background, the book is structured as follows: Chapters 2 to 8 deal with the four mentioned levels of analysis from a dual perspective - theoretical and managerial. The two final chapters aim to find out how Porter's theories are related to each other and whether and how the different levels of analysis can be connected.
"Synopsis" may belong to another edition of this title.
Synopsis
"About the title" may belong to another edition of this title.
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