Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region (Papers presented at Euro-Asia research confrence, Nantes 1994/95)

Dzever, Sam; Jaussaud, Jacques

ISBN 10: 0333691822 / ISBN 13: 9780333691823

Published by Macmillan Press, 1997

About this Item

Condition : Good. Former-university library copy with associated markings. Hard cover, no jacket. 247pp. Digital reprint. No annotations or highlighting to main text. Small amount of highlighting to contents page. Some shelf wear. Photo on request.

Seller Inventory # 942933

Bibliographic Details

• Title: Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region (Papers presented at Euro-Asia research confrence, Nantes 1994/95)
• Publisher: Macmillan Press
• Publication Date: 1997
• Language: English
• ISBN 10: 0333691822
• ISBN 13: 9780333691823
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: No Jacket

About this title

Synopsis

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.