Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications

Language: English

Published by Springer International Publishing, 2020

3030473791 / 9783030473792

Series: Book 154 of 214 - Contributions to Management Science

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Seller Inventory # 9783030473792

Title
Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications
Author
W¿odzimierz Sroka
Publisher
Springer International Publishing
Publication year
2020
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3030473791
ISBN 13
9783030473792
Item weight
653 grams
Dimensions
241x160x25 mm
Series
Book 154 of 214: Contributions to Management Science

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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AHA-BUCH GmbH

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Einbeck, Germany 37574

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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
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E-Mail: abebooks@aha-buch.de
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