Title: Performance at the Limit: Business Lessons from Formula 1� Motor Racing
Publisher: Cambridge University Press
Publication Date: 2018
Language: English
ISBN 10: 1108456243
ISBN 13: 9781108456241
Binding: Soft cover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

Studies the case of Formula 1� to show how businesses can achieve optimal performance in competitive and dynamic environments.

About the Authors

Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-eight years' experience as a teacher, researcher and consultant in the areas of competitive strategy and innovation. He has undertaken research on the performance of Formula 1� teams since 1997.

Ken Pasternak has lived in six countries and worked with executives from over one hundred different cultures. Building on his management and banking experiences at Citibank and the European Bank for Reconstruction and Development, he delivers executive development seminars covering leadership, teamwork and multicultural communication.

Richard West has held senior commercial roles with the McLaren, Williams and Arrows Formula 1� teams and the Jaguar Sports Car team. Having raised in excess of US $165m in commercial sponsorship, today he works as an international keynote speaker and runs high performance management training programmes across a broad range of business sectors throughout the world.

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