The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series)

Bly, Robert W.

ISBN 10: 0471004030 / ISBN 13: 9780471004035

Published by Wiley, 1994

About this Item

Very Good. Seller Inventory # D7S9-1-M-0471004030-5

Bibliographic Details

Title: The Perfect Sales Piece: A Complete ...

Publisher: Wiley

Publication Date: 1994

Binding: Hardcover

Condition: Very Good

Edition: 2nd Edition

Book Type: book

About this title

Synopsis:

Instructs the reader on the step–by–step procedures of literature production––from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don′t.

About the Author:

ROBERT W. BLY is an independent copywriter and advertising consultant. He has done freelance copywriting and advertising for a wide range of corporate clients including Chemical Bank, Associated Air Freight, Allied–Signal, ITT, Online Software, and many others. He is also a successful author of more than a dozen books, including Targeted Public Relations and The Elements of Business Writing.