Perceptions And It¿s Influence On Brand Selection: A Case Study

Language: English

Published by Scholars' Press Okt 2018, 2018

6202317841 / 9786202317849

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -This handbook emphasizes on how perceptions create an influence on brand selection in consumers' minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds Which factors lead them to these perceptions It can also be used as a 'supplemental' strategy to gain more customer insights especially in new geographic markets. 76 pp. Englisch.

Seller Inventory # 9786202317849

Title
Perceptions And It¿s Influence On Brand Selection: A Case Study
Author
Vijay Lamba
Publisher
Scholars' Press Okt 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202317841
ISBN 13
9786202317849
Item weight
131 grams
Dimensions
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.72£ 19.72
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BuchWeltWeit Ludwig Meier e.K.

Germany