Perception : Take Control of How the World Views You and Your Business
Iseli, Franziska, Hall, Christo
Language: English
Published by TCK Publishing, 2016
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
£ 8.75
Quantity: 1 available
Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 39497404-6
- Title
- Perception : Take Control of How the World Views You and Your Business
- Author
- Iseli, Franziska, Hall, Christo
- Publisher
- TCK Publishing
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1631619810
- ISBN 13
- 9781631619816
- Item weight
- 0.472 pounds
- Dimensions
- N/A
Transform Your Marketing by Transforming Your Perception
Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that’s why Perception is so important.
With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.
Perception is a book primarily about small business marketing but with a unique approach. Rather than pushing business owners to spend more money on brochures or advertising or marketing campaigns, Perception focuses on how your prospects think. Especially how they think about you.
Because it doesn’t matter how many flyers you print or how much you spend on ads. If the perception you are generating doesn’t resonate with your prospects and reflect your true value, no one will buy from you.
The approach we take is first to figure out how you want to be perceived. You sure don’t want your competitors or anyone else to be defining how you are perceived (anyone remember the Pepsi-Coca Cola challenge?). And, even worse - you don’t want your prospects to have no perception of you at all!
Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire.
Perception is aimed mainly at small business owners and entrepreneurs who are looking towards defining a brand strategy targeted at increasing business growth. However, the strategies behind influencing perception outlined in this book also work to shape our personal lives as well.
You'll also learn how you can alter your “internal perception” (how you view yourself) as well as your “external perception” (how others view you) to change the trajectory of your own life. By harnessing the power of perception, you can gradually change your own reality: what type of person you are, who you hang out with, and what goals suddenly appear within your reach.
More About The Book
In Perception, authors Franziska and Christo combine their wacky sense of adventure and penchant for story-telling with their common-sense approach and stellar track record at growing businesses. Not only have the authors expanded their own marketing company, Basic Bananas, from a small two-person affair to a successful global business (receiving numerous awards for their entrepreneurship and innovation along the way), they have also helped hundreds of small business owners increase their sales and grow their businesses (while managing to have a lot of fun!)
So don’t delay! If you have ever wished that people would only realize how great your product is, or recognize how good you are at the service you provide, or understand what an amazing person you really are… this book is your key. Perception changes everything.
Perception can help you turn what used to seem impossible into reality. So scroll up right now and click “Buy” button to unlock your key and discover how the power of influencing perception can help you achieve the success you want and deserve, whether in business, in your career, or in your personal life.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 11.35 |
Payment methods
Store description
Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
Seller's business information
Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
Terms of sale
Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.
If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Better World Books, Mishawaka, Indiana, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Please allow 1-2 business days for order fulfillment.