The Perception of Quality (Hardcover)
George N. Kenyon
Sold by CitiRetail, Stevenage, United Kingdom
AbeBooks Seller since 29 June 2022
New - Hardcover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by CitiRetail, Stevenage, United Kingdom
AbeBooks Seller since 29 June 2022
Condition: New
Quantity: 1 available
Add to basketHardcover. Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Seller Inventory # 9781447176053
Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.
This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses.
Dr. George Kenyon is an Associate Professor of Operations and Supply Chain Management at Lamar University. He received his B.S. in Technology from the University of Houston in 1982, his M.S. in Management Science from Florida Institute of Technology in 1993, and his Ph.D. in Business Administration from Texas Tech University in 1997. His research and teaching interests are in the fields of supply chain management, quality management, project management and operations management. He has published in the International Journal of Production Economics, Journal of Manufacturing Technology Management, Journal of Marketing Channels, Quality Management Journal, International Journal of Information Systems and Supply Chain Management, and Journal of Case Studies in Accreditation and Assessment, as well as, several book chapters.
Prior to joining Lamar University’s faculty, Dr. Kenyon spent eighteen years in industry with companies such as Texas Instruments, Rockwell International, The Boeing Company, Aspen Technologies, and Hewlett Packard. He has held positions in systems testing engineering, systems design, manufacturing engineering, manufacturing management, process improvement, and business planning. As a consultant, he has worked with Gulf States Steel, the Westlake Corporation, Miller Brewing, and Phillips Chemical designing and installing advanced planning and scheduling systems.
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