The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions
Language: English
Published by Peter Lang, 2020
- Softcover
- New
Condition: New
£ 35.71
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Employer branding is a concept defined as the package of functional, economic and psychological benefits provided by employment, and identified with the employing company (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketi.
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- Title
- The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions
- Author
- Vatansever Durmaz, Ismet Burçak
- Publisher
- Peter Lang
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3631792956
- ISBN 13
- 9783631792957
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).
Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.
The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs).
"Synopsis" may belong to another edition of this title.
About the Author
Ismet Burçak Vatansever Durmaz completed her undergraduate studies at Istanbul Bilgi University, Business Administration, Stage Performing Arts Management and at the Business Administration Department of the University of Portsmouth. She obtained a Master’s degree in Education Management and her PhD in Business Administration from Bahçeşehir University, Graduate School of Social Sciences. Ismet Burçak Vatansever Durmaz has been working in different sectors at Bahçeşehir University for nearly 17 years.
"About the title" may belong to another edition of this title.
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