Perceived risks associated with premium private label brands

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2010, 2010

384336379X / 9783843363792

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This item is printed on demand - Print on Demand Titel. Neuware -This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers'' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 60 pp. Englisch.

Seller Inventory # 9783843363792

Title
Perceived risks associated with premium private label brands
Author
Justin Beneke
Publisher
LAP LAMBERT Academic Publishing Nov 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
384336379X
ISBN 13
9783843363792
Item weight
107 grams
Dimensions
220x150x4 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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