People Will Talk: The Surprising Science of Reputation
Whitfield, John
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AbeBooks Seller since 17 April 2008
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Add to basketSold by BennettBooksLtd, Los Angeles, CA, U.S.A.
AbeBooks Seller since 17 April 2008
Condition: New
Quantity: 1 available
Add to basketIn shrink wrap. Looks like an interesting title!
Seller Inventory # Q-0470912359
Why does a fish only bite another fish if no one else is watching? Why do people overshare online? Why do some people meet trivial insults with extreme violence? Why do so many gods have multiple eyes? In People Will Talk, science writer John Whitfield shows how reputation helps answer all of these questions, and more. What is the secret to getting get a good reputation? Unfortunately, there′s more to reputation than being a good person or being good at what you do. Your reputation belongs to other people, and it′s created by what they say about you behind your back. You have a good reputation only if you have a strong social network a large and close–knit network of friends, family, and allies to spread good news about you and shout down ugly rumors. If you ve ever wondered why we care about the lives of celebrities, why young men publicly upload to the Internet pictures of themselves engaged in drunken or dangerous antics, how to make the honor system a little more widely honored, how to keep politicians honest, or what keeps gossip going, reputation will give you a clue.
Read People Will Talk and discover how to polish your own reputation, understand what you hear about others, and make the most of both.
JOHN WHITFIELD, a former Nature staff writer, has written for Science, Discover, New Scientist, Seed, Scientific American, the London Review of Books, the Financial Times, the Sunday Times, the Independent on Sunday, and?BBC Wildlife magazine. He?has a PhD in?evolutionary biology from the University of Cambridge.
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