People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

Butler, Martin

ISBN 10: 1852524979 / ISBN 13: 9781852524975

Published by Management Books 2000 Ltd 2005-08, 2005

About this Item

Seller Inventory # 6666-IUK-9781852524975

Bibliographic Details

• Title: People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
• Publisher: Management Books 2000 Ltd 2005-08
• Publication Date: 2005
• Language: English
• ISBN 10: 1852524979
• ISBN 13: 9781852524975
• Binding: PF
• Condition: New

About this title

Synopsis

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.