Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business (eng)
Language: English
Published by Business Expert Press, 2022
- Softcover
- New
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
AbeBooks seller since October 11, 2022
Condition: New
£ 23.66
Quantity: Over 20 available
Add to basketSeller Inventory # EBPWSHZM0T
- Title
- Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business (eng)
- Author
- Bailey, Cassandra M.
- Publisher
- Business Expert Press
- Publication year
- 2022
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1637422644
- ISBN 13
- 9781637422649
- Item weight
- 0.27 kilograms
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.
"Synopsis" may belong to another edition of this title.
About the Author
Dana M. Schmidt is the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms. Dana's work has taken her from her hometown in Bucks County to New York City, to Denver, and back to Philadelphia––and even earned her an Emmy award along the way for her work on the "Women and Girls Lead" series at Rocky Mountain PBS.
"About the title" may belong to another edition of this title.
Brook Bookstore On Demand
Napoli, NA, Italy
AbeBooks seller since October 11, 2022
Shipping rates from Italy to U.S.A.
| Item | 25 to 40 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 4.73 | £ 439.47 |
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Brook Bookstore On Demand offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses.
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