The Passion Conversation
Phillips, Robbin
Sold by BennettBooksLtd, Los Angeles, CA, U.S.A.
AbeBooks Seller since 17 April 2008
New - Hardcover
Condition: New
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by BennettBooksLtd, Los Angeles, CA, U.S.A.
AbeBooks Seller since 17 April 2008
Condition: New
Quantity: 1 available
Add to basketIn shrink wrap. Looks like an interesting title!
Seller Inventory # Q-111853333X
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
The Passion Conversation will change your perspective on marketing by:
The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction. Greg is the Chief Inspiration Officer, which means his job is to find inspiration where no one else is looking. Geno is the Word of Mouth Pathfinder, helping to find and nurture the passion conversation inside every business. John is the Chief of Wahoo, helping clients grow and fostering learners and leaders within the Brains on Fire tribe.
Join the conversation at brainsonfire.com/blog.
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