The Paradox Planet : Creating Brand Experiences for The Age of I
Language: English
Published by Archway Publishing Jul 2017, 2017
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 44.39
Quantity: 1 available
Add to basketItem description from seller
Neuware - Beginning with the Age of We in the 1950s and moving to the Age of Me to today—the Age of I—this book examines how polarization and anger has changed how companies must manage their brands.Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:leverage 'paradox promises' into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.In today’s world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.…
Seller Inventory # 9781480846838
- Title
- The Paradox Planet : Creating Brand Experiences for The Age of I
- Author
- Joan Kiddon
- Publisher
- Archway Publishing Jul 2017
- Publication year
- 2017
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 148084683X
- ISBN 13
- 9781480846838
- Item weight
- 432 grams
- Dimensions
- 235x157x14 mm
Beginning with the Age of We in the 1950s and moving to the Age of Me to today—the Age of I—this book examines how polarization and anger has changed how companies must manage their brands.
Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:
leverage “paradox promises” into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.
In today’s world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.
Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
"Synopsis" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
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