A Panoramic View On The CSR Initiatives

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2018, 2018

613983144X / 9786139831449

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -CSR is a multi-dimensional concept. While some take CSR as an obligation, others consider it as a strategic tool. CSR focuses on the social, environmental and financial success of the company. The increasing relevance of CSR in India has stemmed from the fact that a business cannot succeed by ignoring the human and social needs of our society. Corporations have emerged as one of the foundations of modern global society. With this increased power has come the demand by society for social accountability, commonly referred to as corporate social responsibility. Ever since their inception, corporates like the Microsoft, HUL, Coca-Cola, Canon, Tata Group, the Aditya Birla Group, and Indian Oil Corporation, to name a few, have been involved in serving the community through donations and charity events, many other organizations have been doing their part for the society to develop the application of Social Brand Capital. On the whole this book mainly emphasizes on the enormous and diversified CSR initiatives being carried out by major information technology companies in India.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch.…

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Bibliographic details

Title
A Panoramic View On The CSR Initiatives
Author
Varun Kesavan
Publisher
LAP LAMBERT Academic Publishing Mai 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
613983144X
ISBN 13
9786139831449
Item weight
233 grams
Dimensions
220x150x9 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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