Packaging Makeovers: Graphic Redesign for Market Change
Language: English
Published by Rockport Publishers Inc, 2007
- Softcover
- Used
Seller: Greener Books, London, United KingdomGreener Books
AbeBooks seller since October 31, 2007
Condition: Used - Very good
£ 13.35
Quantity: 1 available
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- Title
- Packaging Makeovers: Graphic Redesign for Market Change
- Author
- Stacey King Gordon
- Publisher
- Rockport Publishers Inc
- Publication year
- 2007
- Condition
- Used; Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 159253399X
- ISBN 13
- 9781592533992
Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly.
This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.
Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences.
Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to executionOffers dozens of package redesigns from food to cosmetics to entertainmentThe only book of its kind that focuses on redesigns
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Greener Books
London, United Kingdom
AbeBooks seller since October 31, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 21 business days | 14 to 21 business days |
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