Package Design Workbook: The Art and Science of Successful Packaging
Language: English
Published by Rockport Publishers, 2011
- Softcover
- Used
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
AbeBooks seller since September 15, 2017
Condition: Used - Very good
£ 5.29
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- Title
- Package Design Workbook: The Art and Science of Successful Packaging
- Author
- DuPuis, Steven, Silva, John
- Publisher
- Rockport Publishers
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1592537081
- ISBN 13
- 9781592537082
The Art and Science of Successful Packaging
This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.
"Synopsis" may belong to another edition of this title.
About the Author
John Silva is vice president and creative director of DuPuis. John has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestlé, Kellogg's, Farmer John, and Doles.
"About the title" may belong to another edition of this title.
Half Price Books Inc.
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
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