Package Design Workbook: The Art and Science of Successful Packaging

DuPuis, Steven; Silva, John

ISBN 10: 1592537081 / ISBN 13: 9781592537082

Published by Rockport Publishers (edition Illustrated), 2011

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1592537081-11-18

Synopsis:

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.

About the Authors: Steven DuPuis is president of DuPuis, a strategic design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums. Steven's personal design work is part of the permanent collection in the U.S. Library of Congress.

John Silva is vice president and creative director of DuPuis. John has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestlé, Kellogg's, Farmer John, and Doles.

Bibliographic Details

Title: Package Design Workbook: The Art and Science...
Publisher: Rockport Publishers (edition Illustrated)
Publication Date: 2011
Binding: Paperback
Condition: Very Good
Edition: Illustrated.