PUBLIC RELATIONS: STRATEGIES and TACTICS *
WILCOX, Dennis L.; CAMERON, Glen T.; AULT, Philip H.; AGEE, Warren K.
Language: English
Published by ALLYN & BACON; Pearson Education., * * * * *, 2003
- Hardcover
- Used
Seller: L. Michael, North Hollywood, CA, U.S.A.L. Michael
AbeBooks seller since February 28, 2006
Condition: Used - Near fine
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B00K: Near Fine/, $58.15 0205360734 PUBLIC RELATIONS: STRATEGIES and TACTICS WILCOX, Dennis L.; CAMERON, Glen T.; AULT, Philip H.; AGEE, Warren K. ALLYN & BACON; Pearson Education. 2003 7tH Edition, 3rD Printing Tall Wide H/c. Glossy Green Spine With Title In Yellow And Light Blue Letters, Hard Cover B00K: Near Fine/, Shelf, Edge And Corner Wear. 570 Numbered Pages Appear To Be Lightly Read, Printed On Off~White Paper, In Fine/ Condition. Corners Show Wear, Without That, Would Be Fine/. D/j: None. No Stains, No Odors, No Writing, No Names, No Rippling, Not Stuck Together, No Book Plate, Not X~Library. = Description Applies To This B00K, Only, Which Is A Treasure From The Past, Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift For The Discriminating Reader / Collector/. WORLD WIDE SHIPPING, AVAILABLE.
Seller Inventory # 013674
- Title
- PUBLIC RELATIONS: STRATEGIES and TACTICS *
- Author
- WILCOX, Dennis L.; CAMERON, Glen T.; AULT, Philip H.; AGEE, Warren K.
- Publisher
- ALLYN & BACON; Pearson Education., * * * * *
- Publication year
- 2003
- Condition
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0205360734
- ISBN 13
- 9780205360734
- Illustrator
- ALLYN & BACON; Pearson Education. 2003 B00K: Near Fine/,
- Edition
- 5th or later Edition
- Printing
- 3rd Printing
Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.
The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.
"Synopsis" may belong to another edition of this title.
Review
"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."―John M. Butler, University of Northern Iowa
"Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."―Linda Hon, University of Florida
"About the title" may belong to another edition of this title.
L. Michael
North Hollywood, CA, U.S.A.
AbeBooks seller since February 28, 2006
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