PROSPECTIVAS Y TENDENCIAS PARA LA COMUNICACIÓN EN EL SIGLO XXI
Language: Spanish
Published by CEU EDICIONES, 2013
- Softcover
- Used
Seller: Libro Inmortal - Libros&Co. Librería Low Cost, Alcalá de Henares, M, SpainLibro Inmortal - Libros&Co. Librería Low Cost
AbeBooks seller since February 15, 2020
Condition: Used - Near fine
£ 6.86
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Add to basketItem description from seller
Desde el mundo académico universitario, un grupo de investigadores de distintas Universidades, unidos bajo el Foro de Investigación en Comunicación, plantean una serie de temas relacionados con el dinamismo y la complejidad que la realidad va mostrando en relación al fenómeno de la comunicación. Este libro pone el énfasis en la importancia de la investigación en comunicación para los medios del siglo XXI, analizando los discursos de la era digital, las claves de la comunicación para entornos específicos o las nuevas tendencias de la comunicación empresarial. Con ello se pretende dar respuesta a cuestiones fundamentales como: Es la web 2.0 un medio de comunicación de masas o una comunicación mediada? Cómo debemos contemplar la comunicación de masas desde el punto de vista de la gestión de la función del recuerdo? Podemos encontrar en esta función una manera de medir el impacto de las web 2.0? Cómo evolucionan los ciclos de interés público cuando las redes sociales muestran el fenómeno de la globalización? Cómo está evolucionando el modelo de negocio de los medios de comunicación? Cómo está afectando a las marcas los nuevos lenguajes y sus entornos? Existen nuevos modelos para solucionar los problemas de identidad de las corporaciones? Estas y otras cuestiones son analizadas con rigor aportando conclusiones de interés para todo aquel que se aproxime a la realidad del fenómeno de la comunicación del siglo XXI en todos sus ámbitos: periodístico, publicitario, corporativo, etc.…
Seller Inventory # 111832
- Title
- PROSPECTIVAS Y TENDENCIAS PARA LA COMUNICACIÓN EN EL SIGLO XXI
- Author
- SALAS NESTARES, MARÍA ISABEL DE
- Publisher
- CEU EDICIONES
- Publication year
- 2013
- Condition
- Muy Bien
- Dust jacket
- Muy Bien
- Book Type
- LIBRO
- Binding
- Rústica
- Language
- Spanish
- ISBN 10
- 8415949170
- ISBN 13
- 9788415949176
- Edition
- 1.
- Seller catalogs
- Filosofía y sociología
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.
Libro Inmortal - Libros&Co. Librería Low Cost
Alcalá de Henares, M, Spain
AbeBooks seller since February 15, 2020
Shipping rates from Spain to U.S.A.
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Libro inmortal es un negocio familiar emprendido por un matrimonio de lectores que ha decidido convertir su pasión por el libro y la lectura en una ocupación. Nuestro principio es dar el mejor servicio a nuestro clientes, facilitándoles toda la información que precisen, cobrando precios razonables, procurando servirlos lo más protegidos posible y con la mayor rapidez Nuestra intención es abrir tienda fisica, pero mientras eso llega le atenderemos en nuestra tienda online. Le ofrecemos todo tipo de libros: novedad, segunda mano, antiguos, raros, curiosos, descatalogados, de ocasión.... También le ofrecemos algunos artículos de coleccionismo. Para poder ampliar nuestra oferta, estamos interesados en comprar libros y bibliotecas.…
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Libro Inmortal - Libros&Co. Librería Low Cost
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