PRIVATE LABEL STRATEGY - How to Meet the Store Brand Challenge

Nirmalya Kumar & Jan-Benedict E.M Steenkamp

Published by Harvard Business School, 2007
Condition: New Hardcover

Sold by Handled With Care, Bocholt, Belgium

AbeBooks Seller since 15 January 2026

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

View this seller's items


New - Hardcover

Condition: New

Price:
£ 15.42
£ 40.21 shipping
Ships from Belgium to U.S.A.

Quantity: 1 available

Add to basket