"Five reasons you should buy this book: 1. You deserve to hear from a world-leading authoriety.2. and the marketing begins." Softback, head and tail of spine bumped. Covers moderately rubbed, so too edges of front cover. Free endpaper lightly discoloured. General use and thumbing throughout. This book is in good condition. *We always describe the faults of our books meticulously but they usually present better than they sound. This book weighs over 1kg and will attract extra postage to destinations outside of Australia. Please contact bookseller for postage quote.

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Bibliographic Details

Title

PRINCIPLES OF MARKETING

Publisher

Pearson Education Australia, Australia

Publication Date

2008

Language

English

ISBN 10

1442500417

ISBN 13

9781442500419

Binding

Soft cover

Edition

4th Edition

Condition

Good

Weight

1400 grams

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Reference

About this title

Synopsis

This Online Coursepack consists of Principles of Marketing, 4/e by Brassington/Pettitt (ISBN: 9780273695592) and OneKey Blackboard Access Card
(ISBN: 9780273697190) and Principles of Marketing Student Access Card, 4/e (ISBN: 9780273710004)

From the Back Cover

PRINCIPLES OF MARKETING

Fourth Edition

Frances Brassington and Stephen Pettitt

Principles of Marketing is the indispensable introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.

Principles of Marketing now offers an unrivalled media package including an online interactive study guide, a video lounge, integrated video case studies and much more! With this new edition, there is also the option to download study notes onto your MP3 player, with VangoNotes.

In addition, Principles of Marketing retains all of the classic features, fully revised and updated, that make it a favourite with students and lecturers alike:

Clearly-written and structured style, including chapter objectives and summaries to guide you easily through each chapter.
Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world.
Completely revised ‘E-marketing in Action’ vignettes, highlighting how important technology and the Internet are in marketing.
‘Marketing in Action’ and ‘Corporate Social Responsibility in Action’ vignettes – revised and updated - helping you understand the key issues and decisions to make in marketing.
End-of-chapter questions help you understand the key concepts and aid revision.
Discussion questions to stimulate debate and encourage further study.

Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience students on introductory marketing courses or modules.

Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University.

Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.

Study on the go with VangoNotes. Just download chapter reviews for your text and listen to them on any mp3 player. Now wherever you are - whatever you’re doing - you can study by listening to the following for each chapter of your textbook:

� Big Ideas: Your 'need to know' for each chapter.

� Practice Test: A gut check for the Big Ideas – tells you if you need to keep studying.

� Key Terms: Audio 'flashcards' to help you review key concepts and terms.

VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. They’re alsoefficient; use them wherever you are. Visit www.vangonotes.com to find out more.

"About this title" may belong to another edition of this title.

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Uncle Peter's Books is a general secondhand bookshop located in the village of Clunes, which is located between Lismore and Byron Bay in northern New South Wales. Uncle Peter's Books has been in business since January 1997. The shop holds about 25,000 books across a range of categories. There is a large fiction section, arranged alphabetically by author, which includes crime fiction, science fiction and literature, paperbacks and hardbacks, first editions and reading copies. Other categories include Art, Architecture, Photography, Craft, Australiana, Biography, History, Science, Technical, Health, Travel, Antarctic, Aviation, Mountaineering, Cooking, Sport, Military, Reference, True Crime, Philosophy, Animals, Gardening, Myths, New Age, Children's, Poetry, Drama, Humour, and Classics.

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