PR Strategy Application: Managing Influence
Coombs, W. Timothy
ISBN 10: 1405144084 ISBN 13: 9781405144087
Published by Wiley-Blackwell, 2009
Used
Paperback
From
WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 16 March 2007
This specific item is no longer available.
About this Item
Description:
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR013143699
Synopsis:
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
- Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
-
Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR
-
Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships
-
Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders
-
Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships
- Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs
About the Author: W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today’s Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010).
Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: PR Strategy Application: Managing Influence
Publisher: Wiley-Blackwell
Publication Date: 2009
Binding: Paperback
Condition: Good