Be Your Own Brand Format: Trade Paper
Language: English
Published by Penguin Random House, 2011
- Softcover
- New
Seller: INDOO, Avenel, NJ, U.S.A.INDOO
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Add to basketSeller Inventory # 9781605098104
- Title
- Be Your Own Brand Format: Trade Paper
- Author
- Karl Speak, David McNally
- Publisher
- Penguin Random House
- Publication year
- 2011
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1605098108
- ISBN 13
- 9781605098104
Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.
Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.
Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH From this book you'll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.
Heather Backstrom, Employee Development Manager, Moog, Inc. Aircraft Group
"Synopsis" may belong to another edition of this title.
About the Author
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops(TM), seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London's renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.
"About the title" may belong to another edition of this title.
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