Presented in an easy to follow A to Z format 'Do Your Own PR' gives you all the insider secrets you need to harness the power of publicity and get your message spread far and wide. Whether you're on a small budget and need to cost-effectively promote your business or are simply keen to demistify the PR process and take control - this book shows you how. As well as up-to-date advice on using new tools such as Twitter and Youtube and traditional tools such as press releases, you will also learn first hand how others have used these approaches to grow their own success. "Paula Gardner is doing herself and the rest of the PR industry out of a job." THE TELEGRAPH & FINANCIAL TIMES
Paula was born and brought up in South Wales and went on to study English and American Literature at Kent University. Whilst she had spent her teens dreaming of hopping between the London and New York offices of Cosmopolitan magazine, she was brought down to earth when her best post-degree job offer came from The Local Government Chronicle.
After six months of writing articles on various local council's approach to choosing litterbins, Paula decided that her skills might be put to better use in the more glamorous environment of music PR.
She spent the early 1990's working in the music industry on clients such as George Michael, Bananrama and Sinitta. Day to day jobs ranged from co-ordinating large-scale press events to running out to get sandwiches for "celebrities". After two years she left to set up her own PR company, Paula Gardner PR, based at London's St Katherine's Dock.
Specialising in PR for the restaurant and entertainment industry, Paula worked with high profile clients such as Red, L'Escargot and Soho's O bar, before deciding to move from doing PR, to teaching it.
In 2002 Do Your Own PR was created, along with the 30 day Do Your Own PR course. And since then Paula has helped hundreds of small businesses learn the skills necessary to raise their company or personal profile.
Paula's first book, Get Noticed: How to Boost your Small Business Profile in 30 days or less, was published in 2005, and since then she has written on the subject of PR and marketing for numerous publications including The Sharp Edge and Fashion Capital, The Stage and Play and Party Magazine.
Paula has spoken about the power and how-to of PR at various conferences, including the Everywoman conference, Women In Film and TV, CIDA, and Allen Carr Easy Way To Stop Smoking Now.
Paula writes for a number of consumer magazines and websites around the subjects of health and lifestyle.
