Overcoming Inventoritis: The Silent Killer of Innovation
Language: English
Published by Thinkaha, Inc. Feb 2008, 2008
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 21.76
Quantity: 2 available
Add to basketItem description from seller
Seller Inventory # 9781600050411
- Title
- Overcoming Inventoritis: The Silent Killer of Innovation
- Author
- Peter Paul Roosen
- Publisher
- Thinkaha, Inc. Feb 2008
- Publication year
- 2008
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1600050417
- ISBN 13
- 9781600050411
- Item weight
- 231 grams
- Dimensions
- 216x140x11 mm
People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process.
Steve Wozniak, Inventor of the personal computer and co-founder of Apple says that "As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor."
"Synopsis" may belong to another edition of this title.
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| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
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