Outshopping Behaviour
Language: English
Published by LAP LAMBERT Academic Publishing Aug 2010, 2010
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Outshopping Behaviour defined as movement of people from one retail trade area to another in search of better options and deals has been studied in many countries worldwide. Most studies try to identify behavioural reasons behind such movement and its impact on trade. Outshopping also predominates in India, because of market structures differences across urban and rural areas and needs thorough investigation. A Sequential Mixed Method design was used for the study. Extensive literature review followed by in-depth interview based grounded theory study was used to generate a set of variables applicapable to Indian market. Variables and model thus generated was studied quantitatively on larger sample. SEM was used to establish the validity of the model. Results give a model for outshopping and establish differences in shopping behaviour for rural and urban customer, later being more habit oriented and vicarious in nature as against value orientation in the previous one. Theoretically results establish the importance of need for uniqueness and service expectations in explaining Outshopping Behaviour. 268 pp. Englisch.…
Seller Inventory # 9783838375298
- Title
- Outshopping Behaviour
- Author
- Sanjeev Varshney
- Publisher
- LAP LAMBERT Academic Publishing Aug 2010
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3838375297
- ISBN 13
- 9783838375298
- Item weight
- 417 grams
- Dimensions
- 220x150x17 mm
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About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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