Origin effects and their strategic implications. Consumer behavior in the Japanese market.

Language: English

Published by Petersberg, Kr Fulda : Michael Imhof Verlag, 2012

3865687954 / 9783865687951

  • Softcover
  • Used
See all details

Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

5-star seller

AbeBooks seller since October 18, 2005

Association member: BOEVGIAQ

View this seller's items
Softcover

Condition: Used - Fine

£ 7.08

£ 34.37 shipping 
Ships from Germany to U.S.A.

Quantity: 2 available

Add to basket
Free 30-day returns

Item description from seller

256 S. Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in todays Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success. ISBN 9783865687951 Sprache: Englisch Gewicht in Gramm: 523.

Seller Inventory # 996889

Title
Origin effects and their strategic implications. Consumer behavior in the Japanese market.
Author
Schmidt, Arne C.:
Publisher
Petersberg, Kr Fulda : Michael Imhof Verlag
Publication year
2012
Condition
Sehr gut
Binding
Originalbroschur.
Language
English
ISBN 10
3865687954
ISBN 13
9783865687951
Item weight
523 grams
Seller catalogs
Japan

Borkert, Schwarz und Zerfaß GbR

Berlin, Germany

5-star seller

AbeBooks seller since October 18, 2005

Association member:

Shipping rates from Germany to U.S.A.

Item5 to 10 business days2 to 4 business days
First item£ 34.37£ 85.93
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Cash
  • Invoice
  • Paypal

Store description

One of Germanys biggest second-hand bookshops! Wir sind ein reines Versandantiquariat, Besuche zum Abholen oder Inspizieren von Büchern sind aber möglich.

Association member

  • Börsenverein des Deutschen Buchhandels
  • Genossenschaft Der Internet Antiquare
Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Borkert, Schwarz und Zerfaß GbR

Holzhauser Str. 44 Fundus Online GbR
Berlin, Germany 13509